Denise spoke about her life in academia. Denise is an Associate Professor in Southampton Business School. Her current projects include embedding sustainability in hairdressing, working with Positive News on a constructive journalism project and research on Cuban business models and Fidel Castro’s leadership style. This has resulted in an unlikely but wonderful spinout: Fidel the musical. This is a musical ‘by the people for the people’ which engages aspiring songwriters in writing the songs as part of a competition, and the public in judging them.